The game
How it works
One prize. Seven days. The lowest amount that only one person picks wins it.
1. A new drop every week
Each week we put up one headline prize, like a MacBook, iPhone or PS5 Pro. The drop stays open for 7 days and closes at the live reveal on Sunday at 8 PM.
2. Pick your secret amounts
A bid is any amount from £0.01 to £99.99 in 1p steps. Each bid costs the same flat price shown on the drop, whatever amount you choose. You can place as many different amounts as you like.
3. Stay unique
If anyone else chooses the same amount as you, every bid at that amount is knocked out. Your dashboard shows each bid as Unique & Lowest, Unique but Higher, or Duplicate, and updates as others play.
4. The lowest one standing wins
At the reveal, all duplicated amounts are removed. The lowest amount left wins the prize. If nothing is unique, there's no winner that week.
Fair and private
Nobody can see anyone else's amounts — only the total number of bids and players. Winners are worked out automatically from the saved bids. Entering by post is free and counts exactly the same.